More from the traffic
you already have.
We identify where your site is losing conversions and build a structured programme to fix it. Using qualitative research, behavioural data, and systematic testing rather than gut feel and redesigns.
The Challenge
Most conversion problems are solved with more traffic. The actual problem is the site.
Businesses increase their ad spend when conversions drop. The traffic goes up and the conversion rate stays flat, sometimes worsens. The problem was never volume. It was that the site was not built to convert. The path from landing to action had friction that nobody had mapped.
Conversion optimisation is not a redesign project. It is a research programme. You understand what is stopping people from converting, prioritise the highest-value fixes, and test them. Then you do it again.
How We Think
Research before you test.
We map where users drop off, review session recordings, run qualitative interviews, and survey customers before we propose a single change. Hypotheses built on data outperform hypotheses built on opinion.
Highest leverage fixes first.
Not every page is worth testing. We identify the pages that carry the most conversion weight and the changes most likely to move the needle. Small sites do not have the traffic to A/B test everything.
Testing is the method, not the goal.
The goal is understanding your users well enough that you stop making the same mistakes. Testing produces that understanding. We build it into how you make decisions, not just how we run one project.
What You Get
Conversion Audit
Funnel analysis, heatmaps, session recordings, and user interviews to identify exactly where and why conversions are being lost.
Optimisation Programme
Prioritised test backlog with hypotheses, expected impact, and traffic requirements. A structured plan rather than ad-hoc changes.
A/B & Multivariate Testing
Test design, implementation, statistical analysis, and outcome documentation. We report results with confidence intervals, not just which variation won.
Ongoing Optimisation
Monthly testing cycles with documented learnings. Your conversion intelligence compounds over time, not just in the first sprint.
Why Avatar Studios
Every test is
a permanent learning.
The person you meet is the person who builds it.
No handoffs to juniors. No account manager layer between you and the people doing the work. You get direct access to senior talent from day one to delivery.
Fixed scope, fixed price. No surprises.
We scope carefully before we start. You get a clear price and a clear delivery. If scope changes, we have a conversation about it. We do not just add it to the invoice.
Boutique agency speed, without boutique agency risk.
We are small enough to move fast and stay accountable, but experienced enough to handle complexity. You work with people who have built products, not just delivered briefs.
2 weeks
From kick-off to a prioritised optimisation backlog based on real user data.
100%
Of tests documented with statistical analysis. No vanity metrics, no underpowered conclusions.
Yours.
All research, test results, and learnings documented and transferred. The intelligence stays with you.
READY TO FIX WHAT IS STOPPING PEOPLE CONVERTING?
Tell us about your funnel and your current conversion rates. We will identify the most likely problem areas and how we would approach fixing them.
Let’s scope a project together.